Our story

Vidamai is a combination of the Spanish word Vida for Life and the Balinese word Damai meaning peace. A peaceful and meaningful life becomes a part of the lifestyle one who practices yoga, meditation or any health and wellness activity embodies.   


The love for travel and yoga is what inspired the creation of Vidamai. While traveling around southeast Asia, one place in particular held an “indelible part of my heart” says Vidamai’s founder Cheryl. Though she traveled widely throughout South America and Asia, it as while in Indonesia, the island of Bali captured her imagination. A long time mecca for aspiring yogis, Bali has an almost magical appeal for those seeking spirituality and enlightenment.

Our craftsmen know the importance of functionality and comfort when it comes to Yoga. Yet, while our mission is to develop a product unique for Yogis, we wish to include a variety of activities from hot yoga, hiking, rock climbing, cycling, swimming and water actvities or even just hanging out all day.
Our styles incorporate the love for nature as well as the passion for Yoga.


We incorporate the ever charismatic Turtle in our logo, both to convey our love and support for environmental causes, as well as a symbol of longevity.  The turtle has a variety of symbolic meanings to many cultures; linking the divine and heavenly with Mother Earth and humanity. 


Many of the characteristics attributed to the turtle align with what we learn in yoga.  The World Turtle in creation mythology carries the Earth on its back and is thought to have created the universe from its body, just as we carry the Divine Light within us. 

Its shell is a symbol of strength, endurance, patience, and tranquility—all the things we wish to better ourselves through our practice in yoga and meditation.


Sharing with others the vision of Vidamai has been one of the most promising experiences so far, bringing many people together from all walks of life, with a similar love for yoga, health, and fitness. Without the support and help of our friends, Vidamai would not be here today!  
Thank you for taking the time to learn a little bit about Vidamai and we hope you find something that you, your friends, and your family would all enjoy wearing!